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Local SEO is the process of optimizing a website for increase traffic, leads and brand awareness from local search. Any business that has a physical store location or serves a geographic area can benefit for local SEOs.
Local search has been almost 10 years, but it was not much more due to people only using their desktop computer not mobile phone. with the recent growth in mobile internet access, but mobile search has exploded, then local SEO has become more important for the success for any business offering local products and services.
Ideally, when a user searches for a local business like yours (ex: “hardware store near me”), Google will show one or several top business profiles on the main search page, usually underneath a snippet of the local map to show store locations.
However, it doesn’t always.
Google decides which presentation format is most likely relevant to the user’s search and, to be frank, there is nothing a business can do to force their profile to appear in the immediate search result.
The best thing you can do is to put yourself on the map and gain authority.
Users who want to see business profiles and don’t will often click right over to the map – a live array of any nearby business that suits their search.
If your GMB profile is complete, you’ll be on that map. If there’s local competition, you’ll also want to build authority with ratings and reviews so that your pinpoint appears at the top of the list.
We help brands to Optimize their Digital Marketing performace !