In Google Ads, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include:
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-feed video ads
- Bumper ads
- Outstream ads
- Masthead ads
While video ad content must be hosted on YouTube, video ads can appear on YouTube and across websites and apps running on Google video partners (depending on your ad format and campaign settings).
How to run google videos ads
This article describes the benefits of video ads and compares the different video ad formats available. Explore the formats in detail below. You can learn more about our policies and requirements. To learn how to create videos in Google Ads, visit Create a video using Asset library. To learn how to add voice-over to video, visit Add voice-over to a Video campaign.
Which campaign goal(s) do I need to select to use this ad format?
- Sales
- Leads
- Website traffic
- Brand awareness and reach
- Product and brand consideration
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