Investment Planning

What is Pay Per Click (PPC) Advertising?

Pay Per Click (PPC) advertising is a form of digital marketing where advertisers pay each time a user clicks on their ad. In Google Ads, PPC is also known as Cost-per-Click (CPC) bidding. Advertisers set a maximum cost-per-click bid, and Google’s algorithm determines the ad’s position and cost based on factors like relevance, ad quality, and bid amount.

How Does PPC Work?

  1. Keyword Research: Identify relevant keywords and phrases for your business using tools like Google Keyword Planner.
  2. Ad Creation: Create ads with compelling headlines, descriptions, and landing pages.
  3. Bidding: Set a maximum cost-per-click bid for each keyword or ad group.
  4. Ad Auction: Google’s algorithm runs an auction for each search query, considering factors like bid amount, ad relevance, and landing page quality.
  5. Ad Display: The highest bidder wins the top ad spot, and the ad is displayed to the user.
  6. Cost and Conversion Tracking: Track costs, conversions, and return on investment (ROI) to optimize campaigns.

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