What is (PPC) paid per click marketing ?

PPC stands for pay-per-click. PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads. 

The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when those keywords are searched for. 

PPC advertising can also be done through social media platforms, such as Facebook and Instagram, and through display advertising on websites.

What’s the difference between PPC, SEM and SEO?

Though these three terms get used interchangeably, there is a difference between PPC, SEM (search engine marketing), and SEO (search engine optimization). 

SEM is an umbrella term that encompasses PPC but is not limited to only this form of advertising. It references activity that intends to improve how easy it is to find a website through a search engine. SEM is both paid and unpaid, PPC, or organic traffic (SEO). 

PPC is online advertising that works with search engines and other channels such as video ads (YouTube) and image ads (Instagram/Facebook).

Search engine optimization (SEO), is a method of optimizing a website’s content and structure to make it more visible to search engines. This is done by researching and using relevant keywords, optimizing meta data, creating quality content, and earning links from other websites. The goal of SEO is to improve a website’s organic (non-paid) search engine rankings and drive traffic to the website through organic search results.

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How it Works ?

In PCC paid ads marketing, advertisers bid on specific keywords or phrases that users search for on search engines or social media platforms. When a user searches for a specific term, the search engine or social media platform displays a list of relevant ads, including the advertiser’s ad. The advertiser pays the publisher a fee every time a user clicks on their ad.

Types of PCC Paid Ads

There are various types of PCC paid ads, including:

  • Search Engine Marketing (SEM): Advertisers pay for ads displayed on search engines like Google, Bing, or Yahoo.
  • Social Media Ads: Advertisers pay for ads displayed on social media platforms like Facebook, Instagram, or LinkedIn.
  • Display Ads: Advertisers pay for ads displayed on websites, blogs, or mobile apps.

Benefits of PCC Paid Ads Marketing

     PCC paid ads marketing offers several benefits, including:-

  • Targeted Advertising: Advertisers can target specific audiences based on demographics, interests, or behaviors.
  • Measurable Results: Advertisers can track the effectiveness of their ads and adjust their campaigns accordingly.
  • Flexibility: Advertisers can set their own budgets and bidding strategies.
  • Increased Visibility: PCC paid ads can increase brand awareness and drive traffic to a website.


PCC paid ads marketing is a powerful way for businesses to reach their target audience and drive conversions. By understanding how PCC paid ads work and the benefits they offer, businesses can create effective advertising campaigns that drive results.

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