digital transformation What is digital transformation? Digital transformation is a strategic initiative that incorporates digital technology across all areas of an organization. It evaluates and modernizes an organization’s processes, products, operations and technology stack to enable continual, rapid, customer-driven innovation.
Marketing automation defined With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent by the technology, according to sets of instructions called workflows. Workflows may be defined by templates, custom-built from
DIGITAL STRATEGY What is a digital strategy (digital media strategy)? A digital strategy, sometimes called a digital media strategy, is a plan for maximizing the business benefits of data assets and technology-focused initiatives. A successful digital strategy requires a cross-functional team
Content Marketing:- What Is Content Marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead
What Is Search Engine Optimization (SEO)? SEO stands for “search engine optimization (SEO).” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
Email Marketing Email marketing is the use of email to promote products or services, as well as incentivize customer loyalty. It is a form of marketing that can make the customers on your email list aware of new products, discounts,
Social media marketing Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Social media marketing at a glance Social media marketing is the practice of promoting a
