Brand Management Brand management is the development and management of the reputation and image of a brand. It involves shaping and overseeing a brand to enhance its value and foster brand loyalty. The goals of brand management include building brand awareness,
What is interactive content? Interactive content is content your audience can actively, instead of passively engage with. This type of content typically requires user input and can respond to user actions. Whereas most content is “static” (e.g., traditional blog posts,
Customer Relationship Management Customer relationship management (CRM) is a system for managing all of your company’s interactions with current and potential customers. The goal is simple: improve relationships to grow your business. CRM technology helps companies stay connected to customers, streamline
What is Local business marketing? Local business marketing refers to the marketing strategies that a business uses in-person and online to get its brand and products/services in front of local target audience members. It also includes being able to engage new
What is E-commerce marketing ? E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. It involves promoting an online store, its products, and services to potential
Artificial Intelligence Marketing? Post by Rahul Upadhyay updated on July 4, 2024 It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off
What is video marketing? Video marketing is the use of video content to promote a brand, product or service. It can be used as a standalone marketing strategy or in conjunction with other strategies and campaigns, such as social media
What Is Mobile Marketing? Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on
What is Pay Per Click (PPC)? A model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When
What is influencer marketing and how does it work? Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. Companies may ask a person with a large following
